Why is Pura Vida popular? The beautiful, intricate bracelet became a symbol of this philosophy, quickly turning the brand into a wholesome lifestyle that attracts millions of girls and women. By buying the bracelet, shoppers are showing their support and love for the Pura Vida lifestyle.
How many brand ambassadors does Pura Vida have? With over 2M followers and 130K brand ambassadors, Pura Vida has stayed true to its mission – to cultivate a strong community and encourage followers to participate in the optimistic, glass-half-full Pura Vida lifestyle, which they’ve strategically maintained even during a time of crisis.
What do the Pura Vida Bracelets mean? “Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle.
How much is Pura Vida Bracelets worth? In 2019, Vera Bradley purchased a 75% stakeholder share in Pura Vida’s parent company, Creative Genius. The 75% of the company was valued at $75 million.